Future Brand Idol Launches 2021 Creative Contest, to award “Shobanjo Prize for advertising excellence” and Scholarship

The Future Brand Idol has announced the date of her annual creative contest, scheduled for September 2021.

This year’s edition which is the third of its kind will feature creative contests, seminars, pitching, and scholarship.

According to the Team Lead, Abdullahi Ahmed, this year’s edition will be unique in several ways. “As we further on our goal of breeding creative giants, this year we are not only providing scholarship for the winner with our partner 02 Academy. We will also allow participants to learn relevant skills and get trained by the jury team.”

“This year’s event will be spotlighting the overall winner with an award tagged “Shobanjo
prize for advertising excellence” in honor of the advertising doyen Dr. Biodun Shobanjo, a recognition and
celebration of his contribution to the industry,” he added.

In this edition, we will explore various sustainable strategies and solutions that brands could leverage as businesses reopen. And it is themed “Creating sustainable brand solutions as marketing professionals.”

Future Brands Idol (FBI), a competitive event that seeks to bring together Communication students in Nigerian Higher Institutions with a keen interest in Advertising and Marketing Communications. The objective is to build students who will grow to be future brand problem-solvers across the globe.

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